Are you ready for wheat?
ppm factum presented the news of Krušovice. Top-fermented, non-filtered lager beer called “Wheat”. ppm prepared two months long road show in the whole Czech Republic.
You can taste the beer at the actions and compete for beer coasters which are convertible for a glass of beer at chosen pubs. There is also a possibility to make photos in bath, which is the same as the key visual of the whole campaign.
Campaign continues at summer music festivals.
Road shows are described colourfully through our photo gallery.