The angel year with ppm factum is starting!
ppm factum, the strongest player on the field marketing market in the Czech Republic, offering services in marketing research, monitoring and detail audit, merchandising, promotion and sales team outsourcing, is entering the year 2011 with its own self promotion. Its first part is an outdoor campaign in Prague that is going to run till the end of February.
More than 100 billboards will present the main motto of the campaign, which is the “angel year“ with ppm factum. The unifying motives are the guardian angels – the “angel promo teams“. Ppm factum wants to point out its newly offered creative services. “Beside pure execution, we are now offering also ppm factum creative services to our clients. We provide our own creative ideas and proposals. That enables the client an easier communication and coordination of the whole promotion and reduces the “information loss“ on their way between agencies“, Pavel Říha, the commercial director of ppm factum is explaining.
Beside ATL communication, further BTL activities are planned, such as guerilla, road show, special events, B2B and B2C activities. They will have common topic but different execution. “We want to show our clients that they don’t have to fear anything with us. With the “angel promo teams“ they will simply be on cloud seven“, Říha is pointing out.
The campaign will proceed in several phases throughout the whole year 2011.