SEB Groupe with unique presentations at exhibitions
For SEB we prepared unique presentations of products from Tefal, Rowenta and Krups brands that will take place at exhibitions this year.
We are very familiar with the “exhibition” environment, where individual products are usually presented from a large number of almost identical stands. Such presentations usually lack any emotional support to communicated brand; therefore we came up with an original solution.
For a series of exhibitions we selected not only interesting furniture and unique stand design, but we also prepared original video mapping for each brand.
A presentation is dedicated to one of the three brands every hour. The first several minutes of each presentation open by the video mapping with a mood video.
It was obvious from the visitor’s reactions that this form of presentation appealed to them and SEB became the most visited and best recalled stand of all the exhibitors.
Pictures from the first exhibition that took place in K+B Klíčany are on display in our picture gallery.