Are you a tea or a coffee?
This question was asked during new Jacobs Douwe Egberts campaign. Customers are this very moment deciding at ppm promo stands across the Czech and Slovak modern market.
The tasting connects effectively 2 product categories and customers are humorously reminded that both JDE coffee and JDE tea have its stories.
The activity results have shown us that the products connection brings higher sales – the one who is a tea bought also coffee for her/his family and the other way around.
The whole campaign is boosted by social network communication where the competition for a year coffee or tea reserve takes place.
The photos from the activity can be seen at our photogallery.