Barnängen - Swedish quality at Czech stores
For the Barnängen brand, we have just implemented a promotion campaign that gave customers a chance to test high-quality Swedish natural cosmetics on their own skin.
The Barnängen brand within the Henkel Cosmetics Group has been writing its history since 1868, when it was founded in Stockholm. The brand's ideology is based on the Swedish composed lifestyle of Lagom. The products are balanced and based on natural ingredients.
Our aim was to bring a touch of comfort to the stores; therefore we chose more challenging display stands made of recycled cardboard. Our Ambassadors went through detailed product training before the event, which included a workshop on the topic of Lagom.
At the stores, we enabled our customers to try out the new Barnängen product line. We also provided samples for testing at home.
The activity was very well received not only by customers, but it was also welcomed by the representatives of the drugstore networks, where the event was primarily conducted.
You can view photos from the opening in our photo gallery.