České Hrady with Bohemia Chips

For Intersnack that represents the Bohemia brand, we prepared a brand activation at the České Hrady Music Festival (www.ceskehrady.cz).
Bohemia brand is a main partner of the entire festival series that take place at the various Czech and Moravian castles; it also has the greatest potential areas for promotions.
We took full advantage of that and built “chill-out zones” with many attractive activities and contests for the visitors.
Headliners of Bohemia brand, namely Mr. Křupák and Mr. Zemák, are a major part of the festivals. They have appointed themselves into the key roles as very serious fans of Czech rock music.
You can observe, in our picture gallery, just how much people enjoyed one of the first festivals in Točník.