Dry February with Heineken brand
As we are very happy to support the traditional Dry February challenge, we used the idea of Heineken to prepare a massive sampling for this month.
As part of the sampling, we distributed non-alcohol Heineken 0.0% in special sample cans and focused primarily on people from business centers and other offices.
Thanks to our experience with events, road shows and other activities in the office environment, our sampling team was invited to most of Prague's key office centers and within 14 days we distributed more than 20,000 samples to company employees.
You can see in our photo gallery that the event was very positively perceived. J