Heineken brand started up a new TV campaign „Sunrise“ which will propagate not just the brand itself but mostly also responsible consumption of alcohol – international project „Enjoy Heineken Responsibly“.
The campaign which can be seen at the biggest Czech TV channels will be in its beginning supported at bars and clubs by means of battled water with Heineken labels sampling. ppm factum promo teams will extend the brand communication into exklusive bars and dance clubs in Prague and Brno.
The original Youtube spot of Heineken channel supported by famous DJ Audrey Napoleon was seen by 3 million visitors yet. You can see the Youtube spot here: http://www.youtube.com/watch?v=OHUpQZIylVc
First ppm factum night actions photos can be seen in gallery.