KMV Mattoni – ppm europe a.s.

27. 04. 2012

KMV company decided who will be the exclusive supplier of the unique monitoring project at the end of the March.

KMV and Poděbradka companies - owners of Mattoni, Magnesia, Poděbradka and Dobrá voda brand and Granini juices and Yo syrup distributor - make the decision after several phases selection procedure.
ppm europe was the best company at tough competition of well-known international companies of retail audit and merchandising and will be new field data supplier for KMV and Poděbradka since May at unique retail research focused on „Store research“.

The special project is precisely defined by the client and its vastness enrich both sides by new cooperation possibilities. ppm brings experience from its time-proven programme Storetrack® (shelves monitoring) and Socrates® (sales representatives controlling) and prepares new „in-store research programme“ methods at the same time at individual chain stores carefully fitted for KMV and Poděbradka.
The project is, with its nearly 2.000 regularly visited stores, certainly the biggest marketing research project at Czech or Slovak retail market of fast moving consumer goods in general.

The cooperation was already started by both companies and each side believe that it will be long-term, reversible and profitable union.