New extra hops Dragon beer launch by ppm factum

31. 03. 2014

ppm factum has defended successfully the position at Heineken tender. We have become an exclusive supplier of sales promotion services for next two years.

The first feat is the most massive promo that we have ever realized for Starobrno. ppm factum realized a hard sell promotion and educative campaign across the modern and traditional market of Moravia within the launch of new 12° Starobrno Dragon lager. We have 60-member team at the field every day. All the people are highly trained, nice and eager to communicate the new product and sell it at the highest quality way.

The promo offer helps them primary by special voucher enclosed – one draught Dragon beer at number of Moravian pubs conditioned by the purchase at the hypermarket. Customers can also get the original Dragon Glass in case of bigger purchase.
First photos can be seen at our photogallery.