ppm factum merchandising as sales support of Agro Merin products
Beskyd Fryčovice, a. s., one of the Agro Měřín holding, has started cooperation with ppm factum. This company has pretty long tradition at food and commercial trade. Traditional assortment consist of packaged potatoes, processed potatoes products, one-kind cooled vegetable and vegetable mixtures, vegetable salads, vegetable juices and fresh herbs. These are commodities where the Agro is leader at Czech market.
Beskyd Fryčovice managers feel the potential of the company much higher at international network than nowadays. That is why ppm factum „interactive merchandising“ as a new sales support came to the fore. This service should also support distribution, regurality at assortment ordering and sales position availability.
Reciprocal cooperation of Beskyd Fryčovice and ppm factum was started during the November 2012 at chosen international markets. ppm factum is convinced that the cooperation will be succesfull and hope to extent it into other ppm factum divisions.