ppm factum realising Listerine promotion at CZ and SK including DM drugstore
Customers can try/taste the product during the promo action. ppm factum hostess teams can be also met at food courts at chosen shopping malls. People can try the Listerine effectiveness after eating here. ppm factum also placed special stickers at restrooms mirrors which should remind the customers that just toothbrushing is not enough. The stickers are also at Tesco headquarter offices building - at Eden.
Offices are hired out now so many different people will be hit by the promotion.