Rama with butter – ppm factum massive in-store support
ppm factum hostesses nowadays promote keenly awaited news from Unilever across the Czech market. The hypermarket customers have a chance to taste Rama and check the delicious combination of the best of Rama (easy to spread) and a butter (taste).
ppm factum also realises mobile position actions for the campaign impact spreading on top of that. Thus also customers, who would not have any way how to visit our stands, can be attract by the promotion. The promo actions concept is based on the emotive ATL campaign which can be seen at youtube: https://www.youtube.com/watch?v=Hl7TJKlrcmU.
The campaign is pretty frisky at all and ppm factum decided to go on with this trend. We prepared a special moving POSM which brings the principal characters alive and enable them to kiss each other 30x a minute.
Photographies and videos can be seen at our photogallery.