Shopping stores are dominated by Bosch and Marilyn Monroe with ppm factum!
Marilyn Monroe and Bosch dominated 11 Czech shopping malls from October to December 2012.
ppm factum hostesses and promoters asked more than 7500 customers in promotion road show “Bosch stars – stars of your home”.
The Bosch home technologies were presented by pretty non-standard form. “Bosch experts” presented advantages of Bosch products technologies and “Styleline masters” presented delicacies from Bosch machines at food court.
The celebrity of the exposition – Marilyn Monroe – personally invited customers to improvised photo studio to take a collective picture. Who would not want to have a photo with Marilyn…?
The visitors could also enjoy a consumer competition as a bonus from Marilyn. Prizes and sexy look of Marilyn were hard to resist for more than 2.200 people who participate the competition.
The shopping centers visitors were interested in Bosch brand not only for quality of products but also for deluxe way of presentation.