Wavy Lay´s MAX by ppm factum
ppm factum realizes tasting promotion nowadays. The action takes place under the new Lay´s MAX Chips launch across the Czech and Slovakia market.
ppm factum teams are dressed into colourful costumes to be visible enough among the mass of promo actions at hypermarkets. The look of promoters is directly connected to the general product communication.
ppm factum operates at teams of two to spread the promo impact completely. Hostess – girls are aimed mainly at product tasting at the stand while the target of hostess – boys are customers at chips segment shelves where they help proactively with buyers´ choice.
See the photos at gallery enclosed.