Jacobs - Dream with open eyes!

02. 01. 2017

For the second consecutive month the retail customers have been enjoying our green and gold promotion for Jacobs brand based on a new brand „The Magic Aroma“ communication message.
With the intent to introduce the new campaign to all Jacobs Douwe Egberts Company employees we prepared a “Jacobs Days” directly in their Czech and Slovak company offices.
In their workplaces the employees were surprised by a new office design, Jacobs’s samplings, and refreshments with special coffee macaroons along with other programs.
The employees were paying for their coffee with a dream by dropping their described dream into the magic box.
The action can be seen either at photogallery or at video report: