Leerdammer is a star in Czech and Slovak households.
We just carried out a very successful promotion for the Leerdammer brand.
From December through January promo was taking place across the modern markets in both Czech and Slovak Republics. In December we focused primarily on the pre-Christmas season and the presentation of the flavored variants of the Dutch Leerdammer cheese.
In January, on the other hand, the hero of the campaign was the low fat Lightlife cheese.
We were breaking the records both in the number of tastings and in the number of sales.
Apart from a specially trained team of professional hostesses, in tandem there was also great visibility and mobile promo stands that supported the excellent sales results.
As our primary focus was on the pre-Christmas market, for every purchase of 2 packs of Leerdammer cheese we were giving away free original Christmas gift wrapping paper.
You can see in our picture gallery how the promo worked in the stores.