Low-cost but effective promo does not exist

22. 01. 2015

The Henkel company has decided to end the cooperation with current promotion supplier at Tesco and Ahold networks and came back to ppm factum since January 2015.

The decision was made after detailed analysis of actions efficiency (comparison of concrete projects realized and hard data from individual chain stores evaluation).

Accross the fact that current lessor of the Ahold and Tesco area provided promotion services by means of so called  „Easy promo“, in which the area rental fee is not charged, the analysis of the sales support did not prove efficiency.
The studies showed that from the actions success point of view the price for the realization is not determinative. It is the systematic well worked-out promo teams education and marketing concept based on individual brand strategies above all which score. Details can be seen enclosed. The hostess in a T-shirt next to shelves is simply not enough in this time of competitive activites flooding.

Do not hesitate to contact us for more information of effective sales promo.
ppm factum promo team