Massive sampling for Kotlíkové

Our task was to invent a promotion that would reach the maximum number of people from the target group and allow them to taste this premium novelty product during the summer.
That is why we designed and produced a road show and we visited 50 key locations in major cities and a number of music festivals over the course of 2 months.
For those visiting the festivals, we prepared a range of musical activities that were a huge success. As part of the road show, we managed to efficiently give away 700.000 pieces of samples.
How we managed the events can be seen in our photo gallery.