Merchandising services development
For many years consumers have been buying their goods in supermarkets and hypermarkets. Every time they go shopping, they always find everything in the same place on the same shelf, in sufficient quantities, marked with the right price tag, etc. But some people may not know that all of this is not automatic and that there are merchandising services being conducted behind the scenes.
Merchandising is a complex service that ensures the availability of goods and prevents out-of-stock issues. Merchandising also makes sure that the correct POS materials and price tags are placed with the product, secures the construction of secondary displays, controls the expiration of goods, etc.
This is a dynamic and fast-moving industry and these services must keep adapting to the ongoing changes to maintain their flexibility and focus on efficiency.
From this point of view, this year is also very interesting and full of changes for us at ppm factum. But also, thanks to these changes, we are constantly expanding our service offerings.
According to the latest trends, consumers are visiting stores less, but increasing their purchases when they do go. As a result, goods sell quickly and shelves can be emptied faster.
At ppm factum, we recognize all of these changes and trends and, based on the data, we subsequently communicate with our clients to address any changes in service visit schedules, their duration and frequency.
With our “ShelfTrack” system, we can streamline our scheduling, and the time available to service our clients, thus ensuring goods can be properly allocated and targeted.
On-line reporting and photo documentation of service visits have long been a standard for us. This allows us to check the quality of the service performed, but also enables us to react quickly to new situations.
From our point of view, the focus in this sector will also be on digital technology and the collection of key data showing the quantity of goods in the stores and their development over time. We are already testing a completely new view of the "shelf" through “Image Recognition” technology, which among other things, can process data on stock levels based on monitored sales (when a customer grabs a product and puts it in the basket), perform analysis of the goods displayed on the shelf and much more.
We are already looking forward to evaluate what else the development of this exciting service will provide in the future.