Rexík (Little Rex) Zone at family festivals
For Henkel we have designed a new activity that aims to reach out and build a relationship with Rex Brand consumers. For the key target group, mainly families with children, we have prepared a large Rexík Zone, which is full of fun activities. For a long time the Rex brand has been supporting a number of environmental projects and innovating its own product portfolio to minimize the environmental impacts, therefore all the activities are built focusing on ecology.
In an entertaining form, through the various activities, we introduced the Zone visitors to the issues of environmental protection and ecology. The first event was held at the Slovak festival Festík and the number of people visiting Rexík zone was breaking records. You can look forward to seeing moreevents like that also in the Czech Republic.
Take a look at our photo gallery to see how our visitors enjoyed themselves.