Strongbow forced by eco energy!
The Strongbow cider promotion culminates at the summer time. ppm factum is still working at this Heineken project.
There was an agreement with the client at the beggining that we want to meet potentional customers at hot points of the cities. The in-store activities were thus cut down just to the necessary minimum and ppm factum teams aimed its energy to promoting at parks, pedestrian river banks and music festivals.
We have produced „Strongbow electro-bike“ to not have to go afoot. Great amount of samples thus can be supplied anywhere without any reproach.
ppm factum teams can be seen at Prague river bank, parks, in-line paths and at many similar places all around the Czech Republic.
The highlight of the season will be funny chill-out zone with many activities at this year huge Mácháč festival.
A taste of Strongbow mood can be seen at the photogallery.