The coffee experience returns to hypermarkets
We have just launched a summer promo for the exclusive L´Or brand, which has gained a strong position in Jacobs Douwe Egberts' portfolio and also across the market.
Restrictions in stores are gradually removed and we finally have the opportunity to provide customers with more information about our clients' products.
This time we chose the form of sampling through specially trained hostesses-ambassadors, who, on top of having a perfect knowledge of coffee, also had to become experts in new hygienic measures. Especially for this promo, we have added post-covid training to the standard educational workshop, where we focused on both the rules and a new approach to consumers.
The events showed that people really missed the possibility of an ordinary chat with the hostesses, and thanks to that we were actually more successful in the conversion than before the outbreak of the covid situation.
You can see in our photo gallery what the atmosphere was in the stores.