The Fall Shop-in-Shop with the Milka cow

In the context of communicating news focused on the Milka brand we had prepared the fall promotion with a goal to significantly increase sales in key locations within the Czech and Slovak retail networks.
The concept´s intention was to appeal to representatives throughout the retail network in such a convincing way that they would proactively request a SIS Milka installation. That is why we developed an original concept that would bring greater added value to the customers involved in the retail network.
The Milka brand target group was attracted at the very first glance to the Milka brand’s SIS. Apart from the exciting Milka experience, parents took home pictures of their children in the Alpine fall weather with the Milka cow.
For the main structure of the stands we used genuine natural materials to ensure better authenticity. You can peruse the pictures from the events in our gallery.